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Two to tango
Thu, Sep 03, 2020
When you founded your brand, were you serious about becoming the market leader?
Most aren’t.
While monopolies aren’t technically illegal in the U.S., being a monopoly becomes really hard to operate due to restrictive rules.
Duopolies, therefore, are the highest status to aim for in any industry.
And there are more duopolies than we recognize:
- Pepsi & Coca Cola
- Airbus & Boeing
- Visa & MasterCard
- Marvel & DC
- Mattel & Hasbro
- Intel & AMD
- iOs & Android
- Microsoft & Macintosh
Avis began that way by taking a shot at Hertz and claiming, “We try harder.”
Start with an eye on the goal and another on the leader at the top.
Imagine that you and the leader are fighting it out as duopolies from day one.
Act the part and soon you’ll race toward the top and be given that part.
It takes two to tango unless you were never serious enough to be the market leader.
A horse never runs so fast as when he has other horses to catch up and outpace.
Takeaway
Know any more examples of duopolies? Drop me an email if you do, and tell us about the ones in your industry, too.
