Marketing Manna

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Knowing who you are makes sharing sweeter for us!
Knowing who you are makes sharing sweeter for us!
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We need an email address to deliver fresh manna daily!

Counter-COVID culture

COVID-19 didn’t force us at 40 Parables to make any major changes.

Here are 4 reasons why:

  1. As a strategic Martech partner for ministries, we’ve always been remote. Yes, being in the same office offers better collaboration, but being remote far outweighs the other benefits. 
  2. We make up for this with a weekly team call for games/chat as well as an annual team holiday.
  3. Our internal tech stack – Asana, Slack, Notion, Zoom, and Dropbox – helped us coordinate and collaborate before and despite COVID-19.
  4. We’ve been very slow and careful with our hiring and so we rarely have to let anyone go.

Here’s what has helped us: 

  1. Staying remote removes many restrictions for hiring the best people.
  2. Early adoption of technology advances collaboration lifecycles. Most of us should have been on Zoom a long time ago.
  3. Intentional hiring prevents inevitable firing.

A man who does not think and plan long ahead will find trouble right at his door.

Confucius

Takeaway

If you made a change because of COVID-19 and are managing fine now, maybe you should have made that change long ago.

Can you share a comment about an aspect in which your organization wasn’t affected by COVID-19?

Kurian Babykutty

CEO, 40 Parables

Kurian’s a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.