A social media marketer found fault with our website and said, “I can’t connect to your social media from your website. Are you antisocial?”

We all spend time creating content to share socially, build an audience, lead a following, and direct people to the offering on our website. 

When that doesn’t work, we spend money on social ads to drive them to our website and landing pages.

And what’s the first thing that some of us do on the first fold of our websites? Point them to four social media icons that quickly take them back to exactly where we brought them from!

We work for weeks to get them to take action for a minute and reach our website, and then in one second, we let them go!

“No, I’m not antisocial. I’m just trying to be anti-stupid!” I exclaimed.

Sometimes, we forget what a website is for and what social media is for. 

At other times, we may be guilty of letting website templates decide our buyer journeys and marketing strategies.