Marketing is the ability to make others challenge the status quo, question their beliefs, and overcome their inertia to take action in a new direction.

Jesus did that 2,000 years ago. Apostle Paul, Martin Luther King Jr., Steve Jobs, and many other visionaries followed this principle to successfully alter human behavior.

For instance, take Nike whose mission is to ‘bring inspiration and innovation to every athlete in the world’. They’ve successfully convinced people that if you have a body, you are an athlete.

Applying the same principle, if we have a voice – not just an audible one – to push for our beliefs and change human perception for the better, each one of us can be a marketer.

If you have a voice, you can be a marketer.

If you use your voice, you are a marketer.