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Guess who’s getting the corner office?
Tue, May 26, 2020
You’ve probably seen this joke on LinkedIn.
Who led the digital transformation of your organization?
- CEO
- CTO
- COVID-19
Option #3 is checked as the winner making us laugh (at ourselves, if we look carefully).
CIO, CTO, and CMO have long been pushing for digitizing organizations.
Suddenly, they found their wishes granted.
Why?
Because COVID-19 flushed inaction and choice out of the equation!
Backed into a corner, organizations had to go digital overnight.
While this decision can be taken quickly, implementing the best next step is dangerous without the right strategy.
Running a webinar is merely a marketing tactic that is easy to deploy, just as many others can.
Don’t believe it? Check your spam to see how many webinars you were invited to today that you didn’t even know about.
Marketing strategy, on the other hand, is COVID-proof and can serve as your playbook for long if done right.
Preparedness carries the day.
Takeaway
