Dear CMO,

You’re often the last person to be hired and almost always the first to be fired.

You’re the one who seems to be doing nothing because intangible is often invisible.

You’re the one who really plants the seeds that will one day convince customers, maybe months after you have left the company.

You often have to explain why you’re not into sales and what the difference is.

You’re the prodigal son to the CFO, who’s much happier with the older son who brings in the sales.

You’re sandwiched between sales and technology.

Your budget is often borrowed, mostly blue.

Very few support you, but many ask how you can make their brands as good as Apple’s or Coke’s.

And as if those battles weren’t enough, you still have to fight the biggest battle of them all – marketing!