Do we really need a holiday to remind us to be thankful?

Yes! In fact, humans require a reminder to do even the most basic things if it primarily benefits other humans.

That’s just how we are wired – to think of ourselves first. 

Why else do you think words like selfish and self-centered were even created?

That’s where brands that are really humane have a great chance to stand out. 

Every customer, every transaction, and every complaint is an opportunity for a brand to be thankful. 

Swap that urge to be defensive with a posture of appreciation. 

Replace that curt response with a courteous one.

Say thanks when you have the chance to.