Marketing Manna
Share your story better
with our 1-minute manna
A new season of Marketing Manna is coming! Sign up to stay informed and receive your daily bread as soon as we go live.
A new season of Marketing Manna is coming! Sign up to stay informed and receive your daily bread as soon as we go live.
Subject line strategy from the leader of the free world
Fri, Oct 21, 2022
President Barack Obama’s email would rarely have a subject line that was this long.
This whole week, I’ve been talking about sender ID trumping subject lines.
That said, it’s not that subject lines don’t need any thought at all.
In 2012, the leader of the free world was campaigning for a second stint at the White House, when he notched up his email subject line strategy.
Sure, everyone knew Obama.
The sender ID told me who he was and what he was going to ask for.
Yet, those emails still tried to increase curiosity with a ridiculous variety of subject lines, as shown in the image below.
Obama did not just win a second term, but also massively upped his email game, increased his online engagement, and doubled his donations from small donors.
Takeaway
What is your one takeaway this week after all that I’ve shared about subject lines? Do share!
When it comes to email marketing, the best subject lines tell what’s inside, and the worst subject lines sell what’s inside.
