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Touchpoint
Fri, Oct 07, 2022
Who would have thought that you can send credit cards in a manner that will be remembered forever?
In an era where most products seem too similar and end up drowning in the sea of sameness, here’s how one brand stood out.
In under 90 seconds, you can watch this video to see the difference in the first touchpoint I had with two brands that sent me credit cards.
Takeaway
How you say/package > What you say/offer.
Is your touchpoint memorable enough for people to hold onto and cherish forever? Do share!
Products are made in a factory but brands are created in the mind.
