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The art of selling
Fri, Sep 30, 2022
A young guy from North Dakota moves to Florida and goes to a big “Everything under one roof” department store, looking for a job.
The manager asks if he has sales experience, to which the kid says, “Yeah. I was a vacuum salesman back in North Dakota.”
The boss is unsure, but he likes the kid and so gives him the job.
At the end of the first day the boss asks him, “How many customers bought something from you?”
The kid frowns and looks at the floor and mutters, “One.”
The boss says “Just one? Our salespeople average 20 to 30 customers a day. That will have to change, and soon. We have very strict standards for our sales force here in Florida. One sale a day might have been okay in North Dakota, but you’re not on the farm anymore, son.”
The kid listens while continuing to look at his shoes, so the boss asks him, “How much was the one sale you made worth?”
The kid looks up and says “$123,456.78”.
The boss is astonished and asks, “What the heck did you sell?”
The kid says, “Well, first, I sold him some new fish hooks. Then I sold him a new fishing rod to go with his new hooks. Then I asked him where he was going fishing and he said down the coast, so I told him he was going to need a boat, so we went down to the boat department and I sold him a twin engine Chris Craft. Then, he said he didn’t think his Honda Civic would pull it, so I took him down to the automotive department and sold him that Ford 4×4 Expedition.”
The boss replies “A guy came in here to buy a fish hook and you sold him a boat and a truck?”
The kid says “No, he came here because bed bugs took over his home and he needed some bug spray. I told him, “Dude, your weekend’s shot. You should just go fishing!”
Takeaway
How are you anticipating what your customers will need before they know it themselves? Do share!