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Disney’s marketers
Tue, Jun 07, 2022
There are over a hundred marketers who work at Disney.
But, there are millions of marketers who work for Disney.
These are the avid Disney fans who help Disney with the following activities:
- Narrate their past experiences in person
- Share their tips, tricks, and tactics via blogs
- Walk around the world with their Disney T-shirts
- Buy and have Disney toys and merchandise in their homes
… and many more!
In fact, the greatest marketing real estate for Disney isn’t their gigantic magical kingdoms and resorts, but the millions of Disney T-shirts that are worn daily and the merchandise that is seen everywhere.
The most magical trick Disney has managed to pull off is not to market to the world, but to make the world its marketers.
Takeaway
Don’t just market to your users. Convert your users into marketers.
Whom are you acquiring – just users, or future marketers? Do share!
Customers who love you will market for you more powerfully than you can possibly market yourself.
