I like apps that work well and make life smoother.

But, when those same apps suddenly start having issues and make life hard, I don’t just dislike them.

Depending on how much they make me struggle, I often hate them with a passion.

Clearly I need to work on my hatred and forgiveness issues!

That said, how is it possible (or fair) that I like the app so much when things go well, and not just dislike, but hate it, when things go bad?

It’s because of the expectation that the app has set in my life.

We human beings are emotional and often irrational, and illogical as well.

The more brands do well, the more is expected of them.