That’s what you can avoid when you are good with marketing!

If your brand doesn’t have a solid marketing foundation, you will not have honed in on key marketing aspects such as segmentation.

This means that you are likely to pursue many kinds of customers because you assume that they are all relevant.

The reality is that there are almost always 1–2 segments that contribute to 80–90% of all revenues. 

If you hone in on them early, you can kiss the prize.

If not, you will end up kissing many frogs in the hope that one of them will turn out to be your Prince Charming.