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Naming Nike
Fri, Apr 22, 2022
If Nike didn’t:
- Understand marketing
- Value branding
Or, if Nike did:
- Think like average brands
- Focus on the product more than the brand
It probably would have named itself Speedy Shoes.
Instead, it named itself Nike, after the Greek goddess of victory.
Game, set, match, Nike!
Takeaway
Name your brand, not your product.
Is your brand explaining what it does or what it dreams about? Share with me here!
Does your brand name lend itself to a deeper discussion about your business?
