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(Super)power
Tue, Feb 15, 2022
Bluetooth headsets were in during the last decade, but from 2019 onwards AirPods (and the like) have totally taken over.
What AirPods improved is the way our ears listened – without wires, entanglements, and plugged in modes.
What AirPods changed is the way our bodies functioned when our ears listened – not constantly needing to be near our machines or causing devices to fall when we get up by mistake, and enabling us to multitask with greater freedom – all while listening with one ear!
Your superpower is not just how you improve our benefits.
It’s how you create new benefits.
Takeaway
Improving imparts power. Changing imparts superpower.
Is your offering improving or changing our lives? I’d love to know!
Marketers make things better by making change happen.
