Marketing is the only domain that can so easily be murdered by lies, and yet have people fall for it again and again!

Check out the attached screenshot of a landing page that makes an outrageous claim – you can write like a great writer without being one.

Is that promise possible in any aspect of life? 

Can you run like a great sprinter without being one?

If anyone offers to help you run as fast as Usain Bolt without you becoming a great sprinter, would you sign up for that coaching?

Can you entertain like a rockstar without being one?

If anyone offers to help you rock as well as Elvis Presley without you becoming an engaging entertainer, would you sign up for that coaching?

But if you aren’t a great marketer, that’s ok!

Because the world is filled with charlatans who will make you market like a genius – even without having to become one. 

The issue is marketing takes time to master and people don’t have the patience, which makes them susceptible to such claims.

Whether you are a content writer, designer, automator, or analytics expert, you will be able to do those jobs awesomely only when you become an awesome marketer.

Just like any other profession in life!