Yesterday I talked about my wrist watch and how it seemed to be more of a fashion accessory than functional gear.

But the more I think about it, the more I wonder – what really is this thing that we refer to as time?

Is it a phenomenon that decides how we run every second of our days, nights, and lives?

Or is it the grandest of concepts that we’ve managed to lock into a small glass case (with a couple of dials and a dozen numbers) that we carry around with us?

Do we own the time we have, or did it always own every activity of our lives from time immemorial?

It’s time for marketers to take stock of who we really are as brands.

Are we just the providers of services that our prospects call upon when needed?

Or are we the omnipotent brands that can challenge the status quo and make our prospects take action?

Uber doesn’t think of itself as a rideshare app. It believes it’s a global transportation catalyst.

It’s time. 

It’s time for us to know who we are and share that with the world.

It’s time for us to act like the brands we were called to be. 

It’s time.