Great marketers don’t just market their brand.

They market the best part of your life. 

For the umpteenth time, Nike has raced away to an advertising win with this brilliant bus stop ad.

How does Nike do this time and again?

When Nike looks at something, instead of seeing it or their own offering, they see you and how you can be a great athlete.

Case in point – this bus stop, which for Nike is a place where you shouldn’t stop, even if a bus can.