What we say

Marketing causes people to fall in love with the brand and say, “I love you.”

Sales causes people to want the brand so badly that they say, “I do.”

When it happens

Marketing bears fruit before you know it because you often fall in love before you realize you’re in love.

Fruition with sales is often delayed because even when buying is a no-brainer, people still prefer the status quo.

Who makes the move

Marketing starts with the prospect, so multiple brands make the move to court one prospect – you.

Sales starts with the product, so the prospect – you – chooses and settles down with one brand from among many.

Which is more important

Marketing is important because you need to tell a story before you can sell a story.

Sales is important because unless money has changed hands, all marketing is meaningless.

Why this matters

Most people think marketing is sales. It’s not. Knowing the difference makes all the difference.