Marketing Manna
Share your story better
with our 1-minute manna
A new season of Marketing Manna is coming! Sign up to stay informed and receive your daily bread as soon as we go live.
A new season of Marketing Manna is coming! Sign up to stay informed and receive your daily bread as soon as we go live.
Drive differently
Fri, Sep 17, 2021
Honda sold vehicles just as its Japanese and global competitors did.Â
But its marketers always focused on how its vehicles drove differently rather than the vehicles themselves.
With ads like this, Honda was selling a different story, not just cars.
Takeaway
Focus not on your offering but on what your offering means to us.
Is your marketing driving in the same crowded lanes as your competitors? Let me know!
It is impossible to produce superior performance unless you do something different.
